When I first opened my restaurant, I found that it was difficult to get my name and brand out there to local people who enjoy the type of food that we serve. I put ads in local publications, but for the first few months, we still were not getting very many customers at all. It appeared to me that I was a little bit behind the times on my marketing strategy, and so I decided to set up a website and social media accounts for my restaurant in hopes that people would be able to find us online. Unfortunately, this simply was not as easy as it sounded. While I had the website and the social media accounts, they were not getting viewed very often at all. When I ran a search for the type of food we serve and the local area, I had to scroll through about five or six pages of search results before I found my site. This was definitely a problem.
That was when, while browsing the web, I discovered that there was a bit of a secret to finding success in your online marketing. Search engine optimization (SEO) is something that is vital to making sure that you find your online audience. Basically, using search engine optimization will allow you to boost the results of searches so that your site always comes up on the first page of search results, thus making it much easier for people to find your site when they are looking for the type of food that you serve. Because I knew nothing about this, I decided to hire a freelance SEO consultant to help me to get better results. He was able to help me to set up my site in a way that would make sure that it came up at the top of the list in search results, and this would allow more people to find my site and hear about my restaurant.
By taking the advice of the expert, I first immediately noticed a huge change in the amount of views that my site was getting. Because I linked my social media accounts to the website, I also noticed that the social media accounts were also beginning to get more followers. This all happened because people in the local area were searching for what I had to offer and I was now coming up in their results. I can’t even begin to tell you the type of impact that this had on my business, as shortly after the web views began to rise, so did the number of people who walked through our doors.
My restaurant is now doing very well, and I owe it all to the fact that I finally got my online marketing in order. SEO has worked wonders for me. My only real regret is that I did not realize the impact that this could have sooner, and so the success of my business was delayed.